Our Story

“mhm way” was born out of discontent with the status quo, and a desire to change the furniture industry for the better. We noticed if you wanted premium furniture, you had to pay a premium price.

Understandable? Yes. Reasonable? No. Because that price is often inflated with markups to accommodate other costs, like importers and wholesalers.

Our Design Process

Technology, creativity and inspiration are three core values we embed in every “mhm way” product. We make it simple to express your personal style at home with unique, stylish products. Our customers are design-forward, so our design process reflects that. After all, we aim to please.

The“mhm way” team were shocked by this revelation, and we decided to redesign it. We removed importers, wholesalers and high-end stores from the equation, opting for a completely in-house team that manages the “mhm way” brand. Powered by technology, “mhm way” delivers practical design-led furniture without an inflated price tag.

We’ve since grown into a diverse team of more than 25 people, all with different expertise and stories to tell. When a “mhm way” product arrives on your doorstep, you’re witness to the tender love and care every one of our team has poured into delivering the product. Please join us as we evolve and disrupt the industry together. Welcome to the “mhm way” family.

The world is a window of opportunity and inspiration. To source the best materials and textures, we travelled across to India. Throughout our journeys we discovered expert craftsmen who, like us, yearned to create products with detailed dedication. Learn more about us here.

Ordinary is out, extraordinary is in. We start with a basic concept, an idea with potential to grow into a product. We then ask: what will the product look like? How will customers use the product? We consider three factors during conceptualisation: our original vision, the needs of the customers and of course, what our data tells us. Setting the right market price is the icing on the cake.

Practice makes perfect. At mhm way, we don’t just prototype every product. We quality check at every stage from concept to completion. Each product has a unique serial number that helps us track its progress. mhm way is proud to have its own in-house team of Quality Checkers, who pay attention to every tiny detail. If it’s not perfect, it’s back to the drawing board. We believe going this extra mile turns new customers into lifelong brand-advocates.

Our products go beyond looking stylish – it needs to solve problems. Whether woodwork, frame construction or upholstering, we bring you the best by working with the best. Learn more about where we source our materials in the Workshop section.

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